COSMETIC'S NEW

Korean and Japanese Cosmetics News 2025

In 2025, the world of Korean and Japanese cosmetics is seeing a surge in innovative trends and products. Here are some of the key developments:

  • Slugging and Snail Mucin: Slugging, a technique that involves applying a thick layer of moisturizer or oil to lock in hydration, continues to gain popularity. Snail mucin, known for its hydrating and resurfacing properties, remains a key ingredient in many skincare products.

  • Salmon Sperm PDRN Facials: Korean beauty experts are raving about salmon sperm PDRN facials, which use polydeoxyribonucleotide (PDRN) derived from salmon to stimulate collagen production and improve signs of aging. Brands are now offering topical solutions with plant-based PDRN, such as the VT Cosmetics essence, which uses Korean ginseng and other nourishing agents.

  • Moisture Sandwiching and Cloud Canvassing: These techniques focus on layering products to create a hydrated and smooth skin texture. Moisture sandwiching involves applying multiple layers of hydrating products, while cloud canvassing is about creating a lightweight, breathable base for makeup.

  • Micro-Needle Serums and Hydrolyzed Collagen Patches: Micro-needle serums and hydrolyzed collagen patches are gaining traction for their ability to deliver active ingredients directly into the skin. These products are designed to improve skin texture and reduce the appearance of fine lines and wrinkles.

  • Glass Skin Products: Achieving "glass skin," a term used to describe skin that looks smooth and flawless, is a major trend. Brands like Laneige, Beauty of Joseon, and CosRx are leading the way with products that help users achieve this look. Notable products include the Laneige Lip Sleeping Mask, Anua Heartleaf 77% Toner Pads, and the Beauty of Joseon Relief Sun: Rice + Probiotic SPF 50.

  • Sheet Masks and Under-Eye Masks: These products continue to be popular, with brands like Mediheal offering hydrating sheet masks and under-eye masks that are easy to use and effective.

  • Increased U.S. Market Presence: The K-Beauty market is expanding in the U.S., with increased interest driven by social media, K-Pop, and K-Drama. Major retailers like Sephora and Ulta are featuring more Korean beauty products, making them more accessible to American consumers.

These trends reflect the ongoing innovation and creativity in the Korean and Japanese cosmetics industry, catering to a growing global demand for effective and unique skincare solutions.